// System 04
Email & SMS Campaigns

Old Customers.
Reactivated.
On Autopilot.

The customers you helped 2 years ago still need you. Reactivate them on autopilot — without lifting a finger.

The forgotten goldmine
5x
Cheaper to win back than acquire new

Every business owner sits on a goldmine of past customers that nobody is talking to. People who already trust you. Already paid you. Already had a good experience.

It costs 5x more to acquire a new customer than to reactivate an old one — but most contractors do nothing with their customer list. It just sits in a spreadsheet rotting.

Meanwhile your competitors are sending birthday emails, seasonal reminders, and exclusive offers — and quietly stealing your old customers while you sleep.

How the funnel fills your calendar

The Reactivation
Funnel.

The Reactivation Funnel A funnel diagram showing how old customers become reactivated booked jobs through email and SMS Old Customer List 500 — 5,000 CONTACTS Email + SMS Sent PERSONALIZED · TIMELY Engaged & Replied 15 — 25% Booked Jobs $4K+ AVG / MONTH PAST CUSTOMERS IN

// 500 old customers → Auto email/SMS → 15-25% engage → Booked revenue · Every single month

Why this changes everything
01

It mines money from your existing list.

That CSV of past customers sitting on your computer? It's worth 5-figures a month — you're just not extracting it.

Our system uploads your list, segments by service type and last-job date, and starts sending the right message at the right time to the right person — automatically, monthly, forever.

02

Seasonal reminders that actually convert.

HVAC tune-up reminders before summer. Roof inspection nudges before storm season. Pest control refills every quarter. Your customers want to be reminded — they just don't remember on their own.

Be the first business they hear from when they realize they need you again. That's the difference between $0 and $4,000 in any given month.

03

SMS gets 98% open rates.

Email open rates average 20%. SMS gets 98% read within 3 minutes. A short, friendly text from you is the most reliable way to reach a past customer who needs your service today.

We use both — strategic email for content and value, surgical SMS for offers and reminders. The combination turns a dead list into a printing press for predictable revenue.

04

Birthdays, holidays, anniversaries. All automated.

"Hey John, happy birthday from the team — here's $50 off your next service as a thank-you."

Customers feel seen. They feel valued. Most importantly — they feel like booking again. All of it runs without you lifting a finger.

You become the local business that actually cares — even though it's all running on autopilot in the background.

5X
CHEAPER.
// To win back an old customer than acquire a new one · Bain & Co.
What you get

Your list. Working for you.
Forever.

// 01

Customer list import

Upload your CSV, Quickbooks export, CRM dump — we handle the cleanup, dedup, and segmentation.

// 02

Monthly newsletter

Branded, valuable content — seasonal tips, special offers, behind-the-scenes. Written by us, sent automatically.

// 03

SMS reactivation campaigns

Targeted texts to customers based on last-job date, service type, and seasonality. Books direct to your calendar.

// 04

Birthday + holiday automation

Automated personal touches that make customers feel valued. Drives repeat bookings without effort.

// 05

Referral campaigns

Incentivized referral asks at the right moments — turn happy customers into your sales team.

// 06

Real-time analytics

Open rates, click rates, booked revenue per campaign. See exactly what's making you money.

// Mine the goldmine

Your list is your bank.
Cash it in.

See Packages & Buy Now → Book Free Audit ↗

// Live in 7 days · No contracts · 30-day cancel · shane@funnelautomation.ai · (602) 358-3560