Targeted ads. Smart bidding. Daily optimization. You stop wasting money on clicks that don't call.
Most contractors who try Google Ads on their own spend $1,500/mo and get 3 leads. They blame Google. They blame "the algorithm."
The real problem? Wrong keywords, broad match traps, no negative keywords, no conversion tracking, no landing page, and bidding against multi-million dollar competitors with one hand tied behind their back.
It's not that ads don't work. It's that DIY ads burn money — and most businesses give up before they ever see results.
// Ad spend → Right keywords → Right zip codes → Phone rings → Job booked · We manage every step
Generic keywords like "HVAC company" cost $25/click and convert at 1%. Buyer-intent keywords like "emergency AC repair near me at 9pm" cost $4/click and convert at 18%.
Knowing the difference is everything. We build out keyword lists from years of contractor data — bidding only on the terms that actually pick up the phone.
Most DIY ad accounts are hemorrhaging money to terms that look related but never convert: "free," "DIY," "how to," "cheap," "video," "salary."
We build a negative keyword fortress on day one — every dollar of your budget goes to clicks that have a real chance of becoming jobs. Not students writing reports. Not job-seekers. Buyers.
Sending Google Ads traffic to your homepage is like throwing money in a fire. We build dedicated landing pages for each ad campaign — service-specific, conversion-optimized, mobile-first.
Big phone number. Real photos. Reviews. One clear call-to-action. Click → call → book — in under 30 seconds.
Google Ads isn't "set it and forget it." It's checked daily, tweaked weekly, and rebuilt monthly. Bid adjustments. Ad copy tests. Schedule changes. Geographic refinements.
You get a monthly report showing exactly what you spent, what you booked, and your true ROI per dollar — in plain English, not agency jargon.
Conversion tracking, call tracking, geo-targeting, ad scheduling — all dialed in from day one.
We mine the high-intent buyer terms specific to your industry and zip codes. Updated monthly.
Multiple ad variations tested constantly. We find what works for your brand and double down.
Custom landing pages per campaign — mobile-first, fast-loading, designed to convert clicks to calls.
We watch your account every single day — pausing wasteful keywords, scaling winners, blocking bad clicks.
Monthly: spend, leads generated, calls received, booked jobs, true cost-per-job. No jargon. Just truth.
// Live in 7 days · No contracts · 30-day cancel · shane@funnelautomation.ai · (602) 358-3560